Have you ever experienced a kaleidoscopic journey? Imagine geometric and repetitive shapes that create a hypnotic and symmetrical visual effect, as if you were looking through a kaleidoscope.
Now, take that sensation to a monumental scale: colossal multifaceted gods emerge from the DJ booth, transforming the space with their imposing presence. These architectural sculptures, inspired by hallucinatory entities and a secret language, not only impress with their size but also with their ability to channel divine creative expression. Prepare to be transported to a realm of wonder and amazement, where every element tells a story and every sight is a new revelation.
Legend tells of a planet that slumbered for eons in a remote, wind-whispered corner of the universe. Within this mystical realm, an array of extraordinary beings and fantastical creatures roamed freely.This realm, an imaginary world, boasts species unseen by human eyes: extravagant animals, eccentric characters, and bizarre figures coexist in a Rowsmic eclipse.
Central to this narrative is "GÍA", a feminine deity and goddess of celebration, who once guided this enchanted planet. However, an evil spell befell Gía, plunging all into an eternal sleep—save for an annual awakening during the Rowsmic eclipse, coinciding with the CARNAVAL celebration. This festival, marked by music, love, and multicolor revelry, honors Gía's legacy.
Welcome to Rowsmic Carnival! This spectacular gathering celebrates the awakening of the sleeping goddess, offering hours of dancing, enchanting melodies, and a journey through time. Only those who believe in magic and dare to dream awake are invited to partake in this unforgettable celebration.
"Dance - a state of meditation, ecstasy, an immersion into a vibration that makes us happy, where we forget time, the world around us and experience the immediate state of being. Dance is where we synchronize. It is where transformation happens, for it needs movement to shed old layers of skin and allow something new to emerge. Dedicated to the mistress of renewal, Dance with the Serpent by artist NYCHOS is an immersion into the fascinating realm of snakes. Vibrant creatures, radiating great levels of aesthetics while they move. They may tempt us into darkness, for only there do we see light. After all, it is the snake that encounters us as a symbol of healing across many cultures: The serpent entwined around the rod of Asclepius, or Kundalini as the primal creative force, rising up the spine to reunite with cosmic energy. The visual landscape of Dance with the Serpent explores the parallels of presumed opposites: animal and human, physical and metaphysical, dark and bright, life and death. NYCHOS invites to dive into the experience, make connections, shake off the old, and discover something new.",
The theme debut is Delusionville and will be a live reinterpretation of the famous POPaganda art movement, the fruit of the imagination of the well-known “godfather of street art“, Ron English. “I think life is more exciting if you do things your way, even if it's not in the way or in the order that everyone expects,“ explains Ron English of Delusionville's leitmotif. This theme is an itinerant initiative that will travel, making stops in the main world capitals of culture and entertainment. The artist's particular style and extraordinary interpretation of the most radical, satirical and humorous art will be reflected in this journey into pop art culture on elrow. Once upon a time on planet Earth, a spaceship full of alien rabbits crash-landed and were immediately eaten by wolves. A few rabbits escaped by hopping down the hole in the earth's surface created by the blast of their malfunctioning propulsion system, an underground upside-down paradise called Delusionville. From the singular imagination of world-renowned artist Ron English comes the rabbbit-hole utopia of Delusionville, “If you believe, it doesn't have to be true.
Hey Family! It's Okuda San Miguel, the multi-colored artist with my head in the clouds, here to present my latest madness: Welcome to KAOS GARDEN.
I've taken El Bosco's "Garden of Earthly Delights" and flipped the script. Forget about tiny sins getting you kicked out of paradise! We're starting in hell (admit it, we secretly like it), then journeying through a colorful world to reach paradise. It won't be easy, you crazy sinners! Once in paradise, we'll kick off an epic all-night session. Dance freely, break the rules - nobody's watching! Inside this masterpiece, we'll party nonstop from hell to Paradise. Get ready for cursed angels, blessed demons, and wild imagery.
Join us on this journey in search of creation. Buy Adam a drink while you try to hit on Eve. Show us your inner snake, take a big bite of the apple - what you become is our business!
Spain is renowned for its epic parties, and our Rowcio is where the most eccentric and enthusiastic partygoers converge to revel in merriment. It's an infectious and exhilarating experience, brimming with passion and style as the dance floor pulses with fun, flirtation, flamenco, and fiesta. Just remember two things: steer clear of the bulls and keep close to the ham!
Adding to the ambiance, the venue will be adorned with charming multicolored houses, reminiscent of the vibrant Spanish Feria de Abril, complete with tantalizing "tapeo" and refreshing "manzanilla" and "rebujito" drinks. And if you're eager to hit the dance floor, a "tablao flamenco" awaits your rhythmic footsteps.
At the Rowcio, alongside our signature electronic beats, guests will delight in live flamenco performances, folkloric music, "sevillanas," and "rumba" resonating from every corner of the venue.
"You don't like the present, and you're not excited about the future, so you crave a way to escape the “now” and venture into the past: perhaps there you will discover a better universe. Elrow New World gives you the chance to pass through its interstellar gateway and navigate a new realm in which age, space and time all blend into one…Be prepared for the “real” to become surreal - if your imagination allows it!
New World takes us to a spectacular world that exceeds the limits of your imagination, where a gathering of cultures and tribes and a riot of colour, sound and performance comes together in an extraordinary way. Join us as we dance our way through time-travel… find the galactic port, open it and travel to a parallel universe where past, present and future become one.",
"The ROWEEN file: based on a true story. Here is the terrifying confession Victoria made before dying: “My father was furious when he learned that I was talking to an imaginary sister ... he forced me to kill her. They found her body the next morning. Candy always told me that Mom had killed her ... but Mom told me that I didn't have a sister ... Two days later my parents couldn't stop crying. I visited their graves in the garden and told them to stop, but they didn't pay any attention. Tom always watched me, he followed me everywhere ... I never looked up, he hated people looking him in the eye. I knew that they would all wake up someday... while I would live in torture for a lifetime.”
Welcome to THE HOME OF TERROWR. Step into the Roween mansion, Victoria's house of the damned. Live a terrowfying experience, join us in our diabolic games and help us discover the family's hidden secret. Once you're inside, just remember, there's no getting out, just non-stop panic partying. Got a heart problem? Don't even think about experiencing a SHOW so petrifying ;)",
Dive into the most exhilarating hippy commune, chanting "make elrow, not war", soaking in the vibes of Goa, Ibiza, and San Francisco. Let your bare feet sway to the rhythm of the sixties while you embrace nature, spreading love and laughter through tree and flower hugs. Experience the essence of the summer of love with kaleidoscopically painted vans and caravans, immersing yourself in the ultimate psychedelic journey. Don't overlook the enchanting garden, adorned with mysterious glowing plants, adding to the mystical atmosphere. Prepare for an infusion of groovy energy pulsating behind the bass and beats. Surrender to the transcendental allure of lysergic sitar tracks, guiding you to a state of peace and love euphoria.
A Real Hippy commune vibes: dance, love, peace, groovy beats, psychedelic ambiance.
In 50 AC, elrowia falls under Roman occupation, except for a spirited hamlet protected by a magic potion granting invincibility. Tired of their constant defeat, the Romans extend a gesture of peace, inviting the hamlet to their Rowlympic Games. Thus, an ancient tradition is born, where athletes and party-loving barbarows compete to claim the title of ultimate party animal.
Echoing a famous football coach's words, “You have no rhythm,” he hit the nail on the head; rhythm is paramount to Rowlympic success. To prepare you for the challenge ahead, we've curated a marathon electronic session that will transform you into a world-class party athlete. On your marks, get set, let the dance begin!
"Once upon a time there was an enchanted forest in another dimension where reality turns into fantasy and dreams come true. Many believe that once you enter the forest, the wildest corners of a person's subconscious are aroused. And those crazy enough to actually enter say that they experience inexplicable attacks of craziness and happiness, out of reach of the average human mind. Get ready to be watched by huge trees, to dance with beautiful creatures and laugh uncontrollably until you turn into some fantastic being. Watch out for the apparitions of dark beasts and demons who live in the shadowlands… the most terrifying part of our forest.
Jump into the inexplicable lost time zone, create your own world in the elrow forest, our enchanted realm where the music is simply otherworldly!"
"Crashed DJs, pulsating rhythms, wild animals, lost explorers and fun-loving jungle dwellers. What's to go wrong? Pretty much everything but a healthy dose of samba and carnival soon electrify this eccentric and assorted crowd. Lost in the foliage anything can happen and you're right in the middle. So get dancing!".
Bring your jungle camouflage because you'll be in the thick of one. And don't worry if you get lost too, because you'll be surrounded by tropical fruit at every step. But don't think you can just lie back and relax, because if a Brazilian street party is wild, just imagine how they mix it up in the middle of the jungle.
There's nothing better than electronic beats mixed with a bit of jungle rhythm to get those feet stamping. Or maybe there is? Yep, Samba! And what if we mix our electronic Samba with a bit of batucada? Now you're talking!
Immerse yourself in a whimsical, comic book-inspired spectacle featuring music, stilt walkers, bouncing balls, and all manner of imaginative oddities—perfect for those who share our penchant for eccentricity. As you gaze up at the sun (yes, we said sun), you may find yourself questioning your surroundings amidst the chaotic yet exhilarating madness surrounded by friends. And if you seek an explanation, perhaps you've stumbled into the wrong party.
In this surreal setting, impossible scenarios unfold amidst a vibrant display of Singermorning colors—white and red—creating an adult playground that delights the senses with its shocking vibrancy. Meanwhile, the air pulses with beats from the Balkans and Gypsy swing, welcoming revelers to the venue. With a lineup of top international electronic artists and elrow resident DJs, the pulsating sound system ensures an unforgettable auditory experience.
Indulge in a journey through time as you dance your way into oblivion amidst a kaleidoscope of flares, platforms, and disco balls that transport you across the vibrant decades of the 60s, 70s, and 80s—the golden era of disco. With a nod to Studio 54 (in case you need to Google it), envision the iconic venue reimagined by a color-blind party maverick with an eccentric sense of humor and a penchant for dry ice and confetti showers.
Step into a blast from the past where spandex gleams under shimmering disco balls, beckoning you to swing to the jukebox's tunes. Strut your stuff amidst monstrous ghetto-blasters and oversized earphones, all while maintaining your sharpness.
Think serious hairdos, frilly shirts, exposed chests, and shoulder pads—a nod to retro fashion. Don't forget the platforms, afros, and flares as you raid attics and grandad's wardrobe to unleash your vintage swag upon the dance floor.
Ibiza. Saturday, September 16th, 2017. Elrow threw a party on a pirate ship with a definite sparRow vibe. But somewhere between Atlantis and Es Vedrá the ship went off course and entered the white island's wildest waters: the Rowmuda Triangle. The music and the noise of the crowd awoke and infuriated the Craken, the island's most dangerous animal. This savage underwater creature swallowed the pirate boat in just one bite, setting the partygoers off on a surreal journey deep inside the Craken. The party on-board the boat had already been pretty fantastic, but this took them into a completely different dimension. Words cannot describe what they experienced in the Rowmuda Triangle. Imagine an insane mix of The Island, Lost and also Alive; a wild fiesta full of shipwrecks, crashed planes, insane sea creatures and hippy communes under the sea. The party everybody was talking about, “THE PARTY OF ETERNAL HAPPINESS.
My brilliant plan? Travel with Chen to his hometown in Huan Province for an epic Chinese New Year celebration. After devouring dim sum, his family gifted me a red envelope filled with money, a local tradition. Under the new moon, disguised as a dog (fitting for the Year of the Dog), I experienced a party beyond imagination. Dancing the Dragon Dance with Nian, a festive beast, chased away negativity. Amidst lanterns and red decor, fueled by Baijiu, joy and energy filled the air. As chaos ensued, Chen's mother shared a cultural insight: prosperity correlates with noise and crowd size. Inspired, I vowed to recreate the magic at elrow, envisioning thousands dancing in exhilarating pandemonium.
So, join me in bringing the vibrant chaos and infectious energy of Chinese New Year to elrow. Let's create a spectacle that will dazzle and delight, igniting the dance floor with the spirit of celebration like never before!
"So, the Earth and all the other planets have disappeared, and life as we know it is no more. The galaxy, all humans, all the space creatures everywhere, they all died of boredom. Killed off by the evil Planet SENSIBLE which spread its plague of darkness and monotony. It was always Monday, silence reigned and everybody was seriously serious. They destroyed everything in their path. Well, almost everything. The wildest party animals from every city, country, planet and galaxy survived. And now, here we are on our planet called elrow. All together in one great, non-stop party. Though it's all a constant blast, we have our bare necessities; we can't live without music, we need a never-ending shower of confetti to survive, we all have to hide behind masks and disguises and we can only live in bouncy castles and other assorted inflatables.
As you can see here, on RowsAttacks, madness and absurdity are everywhere. We're not complaining, this is f*cking brill! And now we're ready to fight against Planet SENSIBLE.",
Meet Neruana from Nuuk, Greenland, who awakens on the coldest night to find her mammoth, Nilak, missing. She encounters Suluk, her guide through a dazzling Northern Lights display. Together, they journey through the lights, finding themselves at a wild party in Grownland. Among eccentric characters like Mr. Iceberg and Santa Claus, Neruana reunites with Nilak, who's DJing with Mr. Yeti. The party is a spectacle, with rebel penguins, dancing skiers, and even frozen celebrities like Leonardo DiCaprio. Neruana invites others to join, revealing the party only happens during the coldest night, coinciding with the most spectacular Northern Lights. She urges them not to miss the unique experience of snow, music, and madness. As she extends the invitation, Neruana hints at the next event, urging everyone to wrap up warmly and prepare for the perfect storm of winter festivities.
So, if you're ready to dive into a world of wonder and revelry, where the unexpected is the norm, don't miss out on the next Growenland extravaganza. Let's make memories that will last a lifetime.
Embark on an urban adventure where underground chic converges with artistic expression. Navigate through a diverse array of eco-stalls amidst the backdrop of tattoos and beards, indulging in delectable food-truck tapas while grooving to the beat. Immerse yourself in this alternative microcosm brimming with positive energy and street-smart vibes, but beware: linger too long, and you may find yourself drawn to establish a fixie workshop by the beachfront.
Elrow's latest incarnation embraces a street-market ethos, featuring food trucks, urban gardens, and craft stalls where all are welcome to contribute and learn. From homemade to handmade, every creation is celebrated in this inclusive space of love and creativity.
Musically, Las Filipinas offers a laid-back atmosphere, serving up km0 drinks alongside Deep House and irresistibly smooth beats. It's the perfect contemporary soundtrack for modern coolhunters seeking to unwind and vibe with the flow.
Rowgelia's ascent to Community Manager, owing to her delightfully eccentric online presence, calls for a celebration uniquely tailored to her quirks. Her barnyard bash promises to be a reflection of her offbeat personality, with all her rowdy farmyard friends, including her serious party animal of a twin, Rowberta, in attendance. With the motto "what happens in the barn, stays in the barn," revelers can expect an unforgettable evening.
While our DJs will keep the beats pumping with their signature electronic sessions, they'll also sprinkle in some good old country tunes, paying homage to our beloved animal companions and setting the stage for some spirited barn-dancing. Embrace the wild side and blend in with the fauna, because only by joining the fray can we truly honor Rowgelia's rightful place among such rowdy company.
