5 Standout Event and Venue Strategies From Miami Art Week 2019

MIAMI/SOUTH FLORIDA—Kanye West premiered his first opera, Mary, Lourdes Leon (Madonna’s daughter) simulated an orgy exhibition, and a half-ripe banana sold for $120,000 at Art Basel. Beyond those headlines, the annual gathering of the art world for Miami Art Week spanned events from South Beach, Wynwood, the Design District, Brickell, and beyond from December 3 through 8.

Here’s a behind-the-scenes look at very different events, from art-meets-music events and branding activations at temporary venues to creative use of existing event space at South Florida’s hottest hotels.

A ‘Beach Club’ Buildout

Starting at the entrance of Nautilus by Arlo, the property was fully immersed in art. The lobby featured “Momentum,” a multidimensional N.B.A. exhibit with paintings, iconic players’ shoes, an audiovisual experience, and a Franchise lobby gift shop. Miranda Makaroff's "Sexhibition" inflatable, walk-through vagina and Truly Seltzer’s mixed-media installation "Altar'd Paradise” drew visitors from one side of the pool to the other. “We gave each installation its own dedicated space throughout the property so that visitors had an uninterrupted viewing experience during each activation,” said Foiz Ahmed, president of hospitality at Quadrum Global, owner of Arlo Hotels.

Beyond the pool sat a beach tent dubbed Arlo Beach Club. The day-to-night venue was open to the public and served as Arlo's first foray into Miami Art Week. The team consisted of 10 members, and the tent buildout took about 48 hours to construct. The venue was spacious with leather seating and low tables, and decor included a foliage-clad bar and mannequin art inspired by nighttime performance artists from The Box. Outside the tent, there was beach furniture, hammocks, and fire pits as well as drapery overhead to provide protection from the sun.

“We wanted to have a space that appealed to all types of travelers. While Art Basel attendees are definitely looking for a late-night after-party venue, other hotel guests who are not in Miami for the art show needed a place on the beach to relax with a cocktail and light bites,” said Ahmed. “The luxe interior draping, opulent chandeliers, and world-class lighting all complemented The Box's over-the-top theatrical production, but the outdoor lounge furniture lent itself to a more relaxed party atmosphere.” Other partners for the beachside playground included Up&Down from the Butter Group, Playboy, Blind Barber, and Shabbaaaaa.

The Launch of Levi’s Haus Miami

With a goal to deliver an engaging experience that inspired expression, Levi’s Haus Miami launched in the middle of Miami Art Week. “With all of the artist partnerships we have had in the past year and ongoing into 2020, there was no better time to launch and celebrate them than during Art Basel in Wynwood,” said Jen Sey, C.M.O. of Levi Strauss & Co. The pop-up, which featured an onsite boutique and customization workshops, collaborated with contemporary street artist Shepard Fairey, fine artist Gianni Lee, painter and model Omahyra Mota, graffiti artist Futura, and visual artist Cey Adams to offer designs that catered to different style preferences.

Constructed from 12 shipping containers over 43,000 square feet, Levi’s Haus Miami took five weeks to build—and will be reused again, thanks to its recyclable materials. Along with the boutique and workshop, the concept included a bar, several lounge areas, and an upstairs DJ booth where notable talent from James Murphy of LCD Soundsystem to A-Trak hit the decks. Levi's declined to name the production partner.

“Our mission is to have consumers love what they wear and live with it a lifetime, reducing waste and increasing joy and appreciation of that perfect piece you want to wear again and again,” Sey said. The pop-up will remain open through February, with a presence during another major moment for the city: Super Bowl LIV.

Official Show Partnership at Loews Miami Beach Hotel

The Loews Miami Beach Hotel welcomed a spectrum of artists to showcase different mediums at its existing spaces. The Loews team began working on its programming four months in advance, which included its returning partnership with Scope Art Show. In addition to complimentary transportation for V.I.P. passholders to and from the art fair by Scope sponsor Porsche, the Loews hosted a featured work by Scope featured artist Thomas Webb in the main lobby.

Beyond Scope, the hotel curated several art shows throughout the week in Bar Collins, including a staff art showcase and a mural unveiling at outdoor bar the Rum Line by its Dutch Artist in Residence Mikael B. “The finished mural brings a new look and feel to our outdoor bar and is a great backdrop for events,” said Loews Miami Beach Hotel managing director Mutluhan Kucuk. “The mural will remain at the Rum Line for the foreseeable future and could potentially be replaced by another mural next Art Basel.” The hotel’s programming capped off with an art-driven Saturday Yoga Flow event hosted by Exhale Spa and StayFit 305. “We put time into creating a program that appeals to our guests, knowing that collectors, high-level V.I.P.s, and artists will be staying with us over the course of the week,” Kucuk said. “We feel like we captured their attention this year with our programming, and offered an art-infused, sophisticated Loews Miami Beach Hotel experience.”

A Commitment to Live Performances at the Delano 

Delano South Beach produced a lineup of performance-driven events that took place at its Delano Beach Club, which included erecting a stage and DJ booth, as well as an elevated dance floor. Programming included the Ocean Drive-sponsored Art of the Party with Bad Bunny Tuesday, a party with DJ Khaled on Thursday, Maxim’s party with G-Eazy on Saturday, and more.

A core team of 40 helmed the planning (nearly 100 participated in the daily turnover), which began just after last Art Basel, with booking finalizations at the beginning of October. “The SBE brand originated with an entertainment focus, and this is still the heart and soul of the Delano,” said Norman Garcia, director of catering and conference services at Delano. “Having top-tier entertainment during Art Basel creates an experience that embeds the memories in your mind that were created by the Delano. There are so many events happening in town that we need to be sure to stand out.”

Another accent that captured the attention of guests throughout the week was the 50-panel vibrant canopy laid out underneath tall palm trees in the outdoor orchard by local artist Alexander Mijares. “He really knew how to capture a vision of an installation that would beautifully complement our outdoor space, while also creating the perfect backdrop to all photos taken by our guests during the performances,” said Garcia.

A Colorful, Musical Circus

It took three months of planning, a Miami partnership with Diskolab, and two days to build Elrow’Art at Island Gardens, described as “a collaboration between creatives who brainstorm new scenarios to play, feel, and participate in music and art,” according to Michael Julian, head of Elrow North America. Spanish artist Okuda San Miguel curated a “Kaos Garden” theme at the EDM-fused party, which channeled Hieronymus Bosch’s materpiece “The Garden of Earthly Delights.” Even the chosen confetti emulated the artist’s iconic shapes and colors.

The one-night-only event was designed as a show concept, not an exhibit, according to Julian. “We present the theme once and never repeat it again in that city,” he said. Elrow’Art was produced in collaboration with Spanish clothing brand Desigual, which hosted a welcome confetti photo booth with mimes. Music was overseen by DJ Paco Osuna, and an onsite Airstream boutique called Love Stream welcomed shoppers. Guests relaxed at an illuminated tree-side lounge setup, which sported colorful swag, from neon neckties to hot pink wigs, amid plentiful blow-up props. The sold-out event drew 3,000 attendees.

Scroll down for a look at these and other highly visual events from Miami Art Week.

"Pink Beasts"

London-based Mexican designer Fernando Laposse was selected by the 2019 Neighborhood Commission in the Miami Design District to present his “Pink Beasts” installation, featuring sloths hanging from ropes, trees, and arches.

London-based Mexican designer Fernando Laposse was selected by the 2019 Neighborhood Commission in the Miami Design District to present his “Pink Beasts” installation, featuring sloths hanging from ropes, trees, and arches.

Photo: Luis Gomez

"Pink Beasts"

Pink Beasts was in collaboration with designer Angela Damman, who constructed 10 hammocks for public use. Guests interacted with the exhibit in the Design District throughout the week.

Pink Beasts was in collaboration with designer Angela Damman, who constructed 10 hammocks for public use. Guests interacted with the exhibit in the Design District throughout the week.

Photo: Luis Gomez

Delano South Beach

Artist Alexander Mijares crafted his largest art installation to date: a collection of 50, colorful panels that added an eye-catching accent to the outside orchard at Delano.

Artist Alexander Mijares crafted his largest art installation to date: a collection of 50, colorful panels that added an eye-catching accent to the outside orchard at Delano.

Photo: World Red Eye

Delano South Beach

Logo signage reflecting off the pool from Ocean Drive’s Art of the Party event that kicked off the Delano’s festivities on December 3.

Logo signage reflecting off the pool from Ocean Drive’s Art of the Party event that kicked off the Delano’s festivities on December 3.

Photo: Courtesy of Delano South Beach

“Sexhibiton” at Nautilus by Arlo

Miranda Makaroff’s “Sexhibiton” was a popular art installation hosted at Nautilus by Arlo. The inflatable vagina welcomed guests inside to view a work that symbolized women’s desires.

Miranda Makaroff’s “Sexhibiton” was a popular art installation hosted at Nautilus by Arlo. The inflatable vagina welcomed guests inside to view a work that symbolized women’s desires.

Photo: Tracy Block for BizBash

Elrow'Art

Elrow’Art debuted at Miami’s Island Gardens Friday night. The EDM-driven event was in partnership with Desigual and Spanish artist Okuda San Miguel, who designed the event’s “Kaos Garden” theme.

Elrow’Art debuted at Miami’s Island Gardens Friday night. The EDM-driven event was in partnership with Desigual and Spanish artist Okuda San Miguel, who designed the event’s “Kaos Garden” theme.

Photo: Toni Villen

Kai Art at InterContinental Miami

Kai hosted a 40-plus-piece exhibit in the lobby of the InterContinental Miami hotel sponsored by Rioja Wines. In addition to posing for photos, the artist surprised fans with a limited number of painted bricks that were placed around his exhibit. Kai booked five events and appeared in six art exhibitions throughout Miami Art Week. “I didn’t mean to have so much programming this year,” he said, “I just wanted to fill the demand for the attention and love, so I said, ‘Let’s give everyone what they want.’”

Kai hosted a 40-plus-piece exhibit in the lobby of the InterContinental Miami hotel sponsored by Rioja Wines. In addition to posing for photos, the artist surprised fans with a limited number of painted bricks that were placed around his exhibit. Kai booked five events and appeared in six art exhibitions throughout Miami Art Week. “I didn’t mean to have so much programming this year,” he said, “I just wanted to fill the demand for the attention and love, so I said, ‘Let’s give everyone what they want.’”

Photo: Courtesy of InterContinental Miami

Levi's Haus Miami

Levi’s Haus Miami popped up for Miami Art Week and will remain open through February. The creative collaboration between the famed jeans brand and several notable artists includes a mural by Shepard Fairey, who also supplied custom designs for the activation.

Levi’s Haus Miami popped up for Miami Art Week and will remain open through February. The creative collaboration between the famed jeans brand and several notable artists includes a mural by Shepard Fairey, who also supplied custom designs for the activation.

Photo: Courtesy of Levi's

Levi's Haus Miami

Guests could customize their jeans (either purchased onsite or brought to the pop-up) via Future Finish laser-powered technology that provided more than 40,000 options to creative consumers.

Guests could customize their jeans (either purchased onsite or brought to the pop-up) via Future Finish laser-powered technology that provided more than 40,000 options to creative consumers.

Photo: Courtesy of Levi's

Interknit by Krelware

At the Muse Modern & Contemporary Art Fair fund-raiser at the Gates Hotel South Beach, local designer Karelle Levy of Krelwear curated the interactive Interknit, where guests were invited to her worldwide “web” intended to connect them through knitting and crochet.

At the Muse Modern & Contemporary Art Fair fund-raiser at the Gates Hotel South Beach, local designer Karelle Levy of Krelwear curated the interactive Interknit, where guests were invited to her worldwide “web” intended to connect them through knitting and crochet.

Photo: Courtesy of Krelware

Interknit by Krelware

The piece remained on display throughout the week, and contributors were encouraged to continue to stitch.

The piece remained on display throughout the week, and contributors were encouraged to continue to stitch.

Photo: Courtesy of Krelware

DabsMyla X Perrier Water

Husband-and-wife artists DabsMyla of Los Angeles painted a psychedelic mural in the Design District in collaboration with Perrier.

Husband-and-wife artists DabsMyla of Los Angeles painted a psychedelic mural in the Design District in collaboration with Perrier.

Photo: Courtesy of Perrier Water

DabsMyla x Perrier Water

DabsMyla paired a new mural with their limited-edition can design through Perrier’s ArtXtra program.

DabsMyla paired a new mural with their limited-edition can design through Perrier’s ArtXtra program.

Photo: Courtesy of Perrier Water

Loews Miami Beach Hotel

Derek Gores and Jonlouis Gonzales presented the “Collage & Space” event Thursday night, where Bar Collins was transformed into an immersive art experience, and collage came to life, paired with cocktails by Ketel One Botanicals and music by Kristen Warren.

Derek Gores and Jonlouis Gonzales presented the “Collage & Space” event Thursday night, where Bar Collins was transformed into an immersive art experience, and collage came to life, paired with cocktails by Ketel One Botanicals and music by Kristen Warren.

Photo: Courtesy of Loews

Loews Miami Beach Hotel

Loews Miami Beach Hotel provided “Art-Sea, Sun & Sand”-theme welcome amenities to guests. The array featured snacks, chocolates, charcuterie, and cheeses from Miami vendors, along with house-made treats including key lime pie, tropical fruit salad, and guava and cheese pastelitos.

Loews Miami Beach Hotel provided “Art-Sea, Sun & Sand”-theme welcome amenities to guests. The array featured snacks, chocolates, charcuterie, and cheeses from Miami vendors, along with house-made treats including key lime pie, tropical fruit salad, and guava and cheese pastelitos.

Loews Miami Beach Hotel

BMW Street Art Tour

BMW returned as a sponsor of Art Basel. Activities included the BMW Lounge at the Miami Beach Convention Center, a series of Art Talks at Soho House, a kickoff event in Wynwood presented with food website The Infatuation, and a mural tour of Miami’s iconic street art with BMW Group culture ambassador Spencer Mar Guilburt who joined visual artist Alexandre Arrechea in the new BMW 8 Series.

BMW returned as a sponsor of Art Basel. Activities included the BMW Lounge at the Miami Beach Convention Center, a series of Art Talks at Soho House, a kickoff event in Wynwood presented with food website The Infatuation, and a mural tour of Miami’s iconic street art with BMW Group culture ambassador Spencer Mar Guilburt who joined visual artist Alexandre Arrechea in the new BMW 8 Series.

Photo: Chris Rocco Photography

Lincoln's “Continental Canvas” Mural

Lincoln unveiled the “Continental Canvas” mural in Wynwood, a collaboration between artist Brendan Monroe and Dr. Oshin Vartanian, which was designed to draw emphasis to the sanctuary, craftsmanship, and design of its Continental Coach Door Edition vehicles.

Lincoln unveiled the “Continental Canvas” mural in Wynwood, a collaboration between artist Brendan Monroe and Dr. Oshin Vartanian, which was designed to draw emphasis to the sanctuary, craftsmanship, and design of its Continental Coach Door Edition vehicles.

Photo: Courtesy of Lincoln

Versace's “South Beach Stories”

Versace celebrated new exhibition “South Beach Stories” in collaboration with interior designer Sasha Bikoff. Guests were invited to peruse one-of-a-kind furniture works at a cocktail event at Palm Court Event Space in the Design District.

Versace celebrated new exhibition “South Beach Stories” in collaboration with interior designer Sasha Bikoff. Guests were invited to peruse one-of-a-kind furniture works at a cocktail event at Palm Court Event Space in the Design District.

Photo: Michael Pisarri

Versace's “South Beach Stories”

The boutique also showcased three different settings by Bikoff.

The boutique also showcased three different settings by Bikoff.

Photo: World Red Eye

Wynwood Walls

Wynwood Walls celebrated its 10th anniversary with an al fresco artist dinner reception hosted by Goldman Properties. Within the Walls, several new murals were unveiled, and guests enjoyed an after-party that spanned the space and its onsite galleries, including a new collection presented by Shepard Fairey.

Wynwood Walls celebrated its 10th anniversary with an al fresco artist dinner reception hosted by Goldman Properties. Within the Walls, several new murals were unveiled, and guests enjoyed an after-party that spanned the space and its onsite galleries, including a new collection presented by Shepard Fairey.

Photo: World Red Eye

Virgil Abloh Sculpture

Virgil Abloh's popular “Dollar a Gallon” multimedia sculpture in the Miami Design District presented a glimpse into the artist’s findings on the effects of advertising.

Virgil Abloh's popular “Dollar a Gallon” multimedia sculpture in the Miami Design District presented a glimpse into the artist’s findings on the effects of advertising.

Photo: Luis Gomez

The National

At Flower Maiden, the fifth annual InList event curated by Miguel Paredes, mermaids greeted attendees at the National Hotel’s elongated pool, where a fashion show unfolded over a platform runway. Guests sipped drinks courtesy of Deep Eddy and Fun Wine, and DJ Arlette provided the mood music.

At Flower Maiden, the fifth annual InList event curated by Miguel Paredes, mermaids greeted attendees at the National Hotel’s elongated pool, where a fashion show unfolded over a platform runway. Guests sipped drinks courtesy of Deep Eddy and Fun Wine, and DJ Arlette provided the mood music.

Photo: Courtesy of The National

King of Arms Art Ball

Artist Rashaad Newsome presented the King of Arms Art Ball December 4 in Soho Beach House’s exclusive tent on the sand. The event was in collaboration with Swizz Beats and his platform the Dean Collection, along with Miami’s Oolite Arts. Jack Mizrahi emceed the event, where cast members from Pose strutted in contemporary art-inspired costumes.

Artist Rashaad Newsome presented the King of Arms Art Ball December 4 in Soho Beach House’s exclusive tent on the sand. The event was in collaboration with Swizz Beats and his platform the Dean Collection, along with Miami’s Oolite Arts. Jack Mizrahi emceed the event, where cast members from Pose strutted in contemporary art-inspired costumes.

Photo; Jocko Graves/BFA.com

YoungArts Dinner Kickoff

Kicking off the festivities early, YoungArts hosted a cocktail party in its gallery, followed by dinner in the Jewel Box for a circle of artists, supporters, and philanthropists on December 2. The elegant event featured tablescapes accented with Baccarat crystal.

Kicking off the festivities early, YoungArts hosted a cocktail party in its gallery, followed by dinner in the Jewel Box for a circle of artists, supporters, and philanthropists on December 2. The elegant event featured tablescapes accented with Baccarat crystal.

Photo: Dylan Rives/Getty Images for YoungArts

ArtCade

Fashion designer Amanda Perna customized totes for the opening party of ArtCade at Cadillac Hotel.

Fashion designer Amanda Perna customized totes for the opening party of ArtCade at Cadillac Hotel.

Photo: World Red Eye