Decoded Magazine
Access All Areas – How Absolut and elrow tear up the partnership rule book
DECODED MAGAZINE: The Gardenarium is a concept co-created by Absolut and elrow which takes you on a journey into the exploration of life. Hidden in the hills of Ibiza at Cova Santa the debut event between the two global brands and their creative partnership was unveiled in its full glory on 31st July. They created a place of endless possibilities where the fountains get you tipsy, the flowers come to life, candyfloss tastes of cheese and nothing is quite as it seems.